Pinpoint improves its clients’ marketing by designing and deploying technology-based solutions ...measuring success by our clients’ results

CASE STUDY: Marketing Operations Meets Compliance

Posted by Paul Becker

Sep 12, 2016 7:55:36 PM


 

Business Problem

Our client is a financial services company that is regulated in part by the Financial Industry Regulatory Authority (FINRA). The company was fined millions of dollars for failing to retain a large number of securities-related electronic records in the required format, and for failing to retain certain categories of outgoing emails. They also did not have a reasonable supervisory system in place to achieve compliance with the Securities and Exchange Commission (SEC) and FINRA books and records rules, which contributed to its record-retention failures.

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Read the entire case study.

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Topics: Case Studies

Shutterfly's Mike Berry Featured in Sync Magazine

Posted by Pinpoint Systems

Jun 17, 2016 8:47:56 AM

SYNC Magazine Features Pinpoint Client

"Mike Berry has customer retention down to a science." - Stephanie S. Beecher, SYNC

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Topics: Email, Best Practices, Case Studies

2015 Marketing Initiatives in Review

Posted by Pinpoint Systems

Jan 4, 2016 9:07:00 AM

In 2015 we helped our clients with marketing technology challenges.

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Topics: Marketing Operations, Best Practices, Case Studies, Real-Time Marketing

Fast Company Article on Corporate Culture Features Pinpoint Systems

Posted by Pinpoint Systems

Nov 6, 2015 7:38:55 AM

Pinpoint Systems CEO Quoted in Fast Company Article

 

 

 

 

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Topics: Best Practices

Using Interactive Marketing to Increase Sales from Forbes.com

Posted by Pinpoint Systems

Oct 19, 2015 9:51:00 AM

Forbes Article Features Pinpoint

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Topics: Best Practices

When is it Okay to Eavesdrop on your Customers? A Digital Analytics Replay.

Posted by Ty Burger

Aug 11, 2015 7:31:19 PM

One of my consultants was helping a customer deploy new offers online and he came up with a question we have been discussing within the analytics team: when it is okay to eavesdrop on your customers?

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Topics: Best Practices, Case Studies, Analytics, IBM Consulting

Transactional Email as a Real-Time Marketing Channel – Part III

Posted by Paul Becker

Jul 30, 2015 10:59:00 AM

Recently we've discussed highlights from a presentation we did with our client Shutterfly at the IBM Amplify 2015 conference in San Diego.

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Topics: Case Studies, Real-Time Marketing

Transactional Email as a Real-Time Marketing Channel - Part II

Posted by Paul Becker

Jul 9, 2015 10:38:49 PM

Part I of a recently presented case study with our client Shutterfly, from the IBM Amplify 2015 conference in San Diego, was presented in a previous post.

Part II demonstrates the business case for transactional email as the first real-time  marketing channel.

Why Transactional Email as the First Real-Time Marketing Channel?

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Topics: Real-Time Marketing

Transactional Email as a Real-Time Marketing Channel - Part I

Posted by Paul Becker

Jun 18, 2015 10:17:20 AM

Pinpoint recently presented a case study with our client Shutterfly at the IBM Amplify 2015 conference in San Diego. This post addresses a section of that presentation.

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Topics: Email, Best Practices, Case Studies, Real-Time Marketing

Real-Time in No Time - 5 Things to Consider

Posted by Paul Becker

May 29, 2015 10:19:00 AM

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Over the past several months, my consulting team at Pinpoint has faced repeated questions on the effectiveness of real-time marketing (RTM). 

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Topics: Best Practices, ROI, Real-Time Marketing

Focus On

A Pinpoint Systems Blog for Marketing Leaders

Welcome to Focus On!  Here our consultants will showcase their expertise with practical,  hands-on advice for your marketing technology challenges. We'll also provide you with updates on what's happening at Pinpoint Systems.

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