The most recent release of HCL Unica, version 12.1.7, brings fresh features and improvements, adding to the capabilities of the HCL Unica Marketing platform. Notable highlights of this update comprise:
- Enhanced AI/ML Capabilities for Improved Marketing Performance and User Experience
- Intelligent Marketing Assistance (IMA) for Engaging and Personalized Customer Interactions
- Auto Scaling to Boost Operational Efficiency, ensuring Economical, Secure, and Reliable Infrastructure Management
AI and Machine Learning Capabilities along with Intelligent Marketing Assistance (IMA)
Revolutionary AI-Driven Advancements: Unica 12.1.7 introduces cutting-edge AI capabilities throughout its modules, transforming marketing technology with innovative data-driven strategies.
Intelligent Marketing Assistance (IMA): Built on the foundation of the HCL IntelliService platform, IMA revolutionizes campaign creation by providing personalized customer interactions through an AI-driven approach.
Streamlined Campaign Development: IMA’s intuitive chat interface empowers users to access real-time insights and recommendations, enabling them to adapt and optimize campaigns effortlessly.
Enhanced User Experience: IMA significantly reduces the learning curve for new users, swiftly acquainting them with Unica’s features and best practices for impactful marketing campaigns.
Auto Scaling and Infrastructure Management
Flexible Resource Allocation: Dynamically allocate computational resources in response to server load fluctuations.
Cost-Effective and Energy-Efficient Operations: Decrease expenses and energy consumption during periods of low server activity.
Improved Security and Availability: Safeguard against potential failures and maintain high availability, particularly for unpredictable workloads.
Enhancements Tailored to Specific Modules
Campaign: Introducing new features for flowchart management, such as column marking and improved linking of process boxes.
Journey: Now supports multipartition for business units, seamlessly integrating Mobile Push notifications via Unica Link and Batch.
Interact: Introduces a Personalization Studio for enhanced segmentation and offer management capabilities.
Platform: Expands support for PostgreSQL system tables across all application servers.
Plan: Enables customization of default project views/lists for a personalized user experience.
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