A direct marketing process that relies on manual steps for setting up and running list generation queries, sometimes across multiple databases of customer information, is inefficient and limits your ability to reach each customer with the right message at the right time. If you have a campaign management system that is performing poorly, there may be an opportunity to improve the way the database(s) is organized or to tune the campaign management application.
Campaign management application software implemented and tuned by Pinpoint against the appropriate set of customer databases, provides flexibility and efficiency for direct marketing programs to be coordinated across all customer segments, product lines and channels. Implementation includes reusable components for standard inclusions and exclusions, for recording campaign history, for attributing responses to specific campaigns, for integrating campaign lists with each marketing communications channel, and for performance measurement and reporting.
As part of the roll-out, existing campaigns are built and validated in the new application. Pinpoint provides training on the software customized to your environment. Pinpoint then works side by side with your marketing staff to build new campaigns and reports, so that your staff is self-sufficient with the campaign management tool. In addition, Pinpoint works with your team to ensure a robust “test and learn” process is in place for continuous marketing performance improvement.
The benefits include: