Marketing & Customer Database Design and Implementation
Your data’s organization can determine whether business goals can be achieved; Pinpoint’s Marketing & Customer database services ensure that they will be.
The existence of all required data in a clean and normalized form, and its smooth accessibility by all relevant applications, is as vital to the marketing systems infrastructure as the applications themselves. Pinpoint provides a full range of marketing database development and implementation services as part of our comprehensive marketing solutions. These services include:
- Data modeling
- Physical database design
- Source to target data mapping and transformation specification
- Data movement and transformation software development
- Data hygiene / customer matching software implementation
- Database migration from legacy data stores
- Database performance measurement, troubleshooting and tuning
- Database reorganization & tuning in support of application performance optimization
- Meta-data repository implementation
- Customized training for business users on data organization and access
Our staff are expert in all the leading database management environments, including:
- Oracle
- SQL Server
- Teradata
- Netezza
...and they support all commonly-used database models, to include:
- Normalized/Transactional
- Dimensional
- Data warehouse
- Operational data store
- Analytical data store
