Marketing Operations Consulting & Support

Most organizations are typically well equipped for conducting day-to-day, business-as-usual marketing operations. The staff, however, is often too inundated with the daily workload to move their marketing operations to the next level of effectiveness and efficiency.

Pinpoint’s Marketing Operations Consulting and Support services provide the desired improvement in results and scalability. We provide expert marketing staff to work along side your team to increase throughput and help you make optimal use of the available systems and customer data.  This service gives you extra marketer bandwidth when you need it during periods of peak workloads or staff shortages.

Our marketing operations consultants augment and collaborate with your staff to get campaigns in market on time, and to introduce and roll out improvements in:

• Customer segmentation and targeting
• Delivery of a consistent customer experience across channels
• Offer management
• Marketing results measurement
• Use of test and learn methodologies for continuous refinement of marketing communications
• ROI-based budget allocation to put your marketing dollars where they make the greatest impact
• Process measurement and analysis