With HCL Unica Interact, marketers can personalize in real-time the experience of customers interacting with websites, call centers, and other inbound marketing channels. Unica Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each case.
As the effectiveness of traditional outbound marketing campaigns declines, marketers must take better advantage of moments when customers and prospects contact them. But how can marketers apply the same analytic rigor to marketing through inbound channels as they typically do for outbound campaigns?
The answer is HCL Unica Interact, which richly supports inbound, real-time marketing:
Marketing to customers and prospects when they contact you is more effective than a cold outreach. The offer extended, however, must be relevant. website systems and call center software often are not connected to an organization's marketing databases and applications.
Pinpoint implements, integrates, trains and supports HCL Unica’s Interact interactive marketing solutions in a way that can leverage your existing direct marketing and offer management capabilities to create an interactive dialog with each customer on each inbound interaction. Pinpoint will upgrade your direct marketing environment as necessary to enable the interactive marketing capabilities of HCL Unica Interact.
Reaching your customers with relevant and timely communications starts with understanding what your customers are doing, what they like or prefer, their interaction and transaction history, their business relationship tenure and their channel preferences (web, phone, etc.).
Pinpoint’s services include three distinct approaches to performing analysis of customer behavior:
Marketing Data Mining
By inspecting relationships among all of the data amassed on customers, data mining seeks to discover patterns of behavior – or indicators of such patterns – that can be used to formulate marketing programs or campaigns aimed at maximizing revenue per customer. Alternatively, it can be used to reduce the marketing spend on probable low-value customers.
Pinpoint ensures insights from data mining activities are made actionable by formally connecting the data mining process to the offer/message formulation and targeting processes. Without this connection, the value of the insight will remain unrealized.
Marketing business intelligence provides reporting on a known customer pattern or profile, on a periodic, ongoing basis or as a one-of or ad-hoc query. Business intelligence informs decision makers and knowledge workers of the latest developments in customer behavior and marketing effectiveness.
Pinpoint delivers personalized business intelligence via:
Segmentation involves clustering customers by common characteristics – based on interaction and/or external psychographic or demographic data – so as to help differentiate the treatment of them by Sales, Marketing and Customer Service.
Pinpoint’s approach combines traditional customer segmentation metrics, such as purchase activity or assets under management (in financial services), with measures such as attrition risk and customer profitability to provide more fine-grained segmentation - maximizing customer value.
Pinpoint Systems is an authorized HCL Unica Reseller
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