Marketing Analytics and Measurement
The suite of marketing application software now available to streamline communicating to each customer with the right message on the right channel at the right time is vast and ever-expanding. The leading marketing organizations have expanded beyond the core capabilities of a marketing database with a campaign management application and some predictive models. They have added email marketing; offer management; interactive marketing on the web and phone channels with real-time offer decisions; trigger marketing for enhanced customer retention; and optimization across these applications to prevent over-communication. Business intelligence applications have added personalized dashboards and exception reporting/alerts to enable marketers to directly track and measure complex programs in near-real time. Use of marketing operations management software has resulted in productivity and cycle time gains, and has provided CMO’s with much needed scalability in an era of budget tightening.
An emerging trend is the embedding of artifial intelligence and machine learning into the marketing software suite to assist the marketer by providing data driven insights and actions.
Pinpoint provides the marketing expertise you need to utilize all of these applications and capabilities effectively, plus the technical experience and insight to make each application work efficiently within your enterprise technology environment. Pinpoint implements software from the leading marketing software providers, including Adobe, Aprimo, IBM, Oracle, Salesforce and SAS. Our services address the full application life cycle, including:
Pinpoint provides application services for the following marketing software products:
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