Recently we've discussed highlights from a presentation we did with our client Shutterfly at the IBM Amplify 2015 conference in San Diego.
Our final installment from the presentation shows how the process for a real-time system needs to be more nimble to support the transactional email campaigns and real-time decision rules. With a structured environment, it is possible to provide continuous measurement and adjustment.
Reporting and Measurement are run as a continuous piece of the Marketing Process
To most effectively utilize the real-time functionality, the reporting and measurement process informs the offer and decision rules adjustment, as below:
- Reporting and Monitoring
- Daily analysis cycle
- KPI computation
- Performance Review / Test results
- Offer and Decision Rules Adjustment
Download the entire presentation to learn more.
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