Pinpoint improves its clients’ marketing by designing and deploying technology-based solutions ...measuring success by our clients’ results

2015 Marketing Initiatives in Review

Posted by Pinpoint Systems

Jan 4, 2016 9:07:00 AM

In 2015 we helped our clients with marketing technology challenges.

more

Topics: Marketing Operations, Best Practices, Case Studies, Real-Time Marketing

Transactional Email as a Real-Time Marketing Channel – Part III

Posted by Paul Becker

Jul 30, 2015 10:59:00 AM

Recently we've discussed highlights from a presentation we did with our client Shutterfly at the IBM Amplify 2015 conference in San Diego.

more

Topics: Case Studies, Real-Time Marketing

Transactional Email as a Real-Time Marketing Channel - Part II

Posted by Paul Becker

Jul 9, 2015 10:38:49 PM

Part I of a recently presented case study with our client Shutterfly, from the IBM Amplify 2015 conference in San Diego, was presented in a previous post.

Part II demonstrates the business case for transactional email as the first real-time  marketing channel.

Why Transactional Email as the First Real-Time Marketing Channel?

more

Topics: Real-Time Marketing

Transactional Email as a Real-Time Marketing Channel - Part I

Posted by Paul Becker

Jun 18, 2015 10:17:20 AM

Pinpoint recently presented a case study with our client Shutterfly at the IBM Amplify 2015 conference in San Diego. This post addresses a section of that presentation.

Evolution of Marketing in Transactional EmailReal_Time

more

Topics: Email, Best Practices, Case Studies, Real-Time Marketing

Real-Time in No Time - 5 Things to Consider

Posted by Paul Becker

May 29, 2015 10:19:00 AM

misc_1-1

Over the past several months, my consulting team at Pinpoint has faced repeated questions on the effectiveness of real-time marketing (RTM). 

 

  • How much money should you spend on your inbound programs vs. outbound marketing? 
  • How can you justify the ROI for your real-time marketing technology?

To answer these questions, Pinpoint consultants looked at specific examples from client engagements and came up with some solid metrics to quantify the effectiveness of real-time marketing. We developed a short presentation to show the value of RTM. Read the results on our Resource Center.

RTM Should Feel More Like Good Customer Service than Marketing

RTM is being used by businesses in many industries and is rapidly moving into the mainstream as each and every interactive customer touch point is a real-time marketing opportunity. But, before you can yield the monetary benefits from your RTM system, it’s important your system is enabled with capabilities for real-time marketing personalization and real-time offer decisioning. Below are some suggestions to ensure a successful RTM implementation.

more

Topics: Best Practices, ROI, Real-Time Marketing

Focus On

A Pinpoint Systems Blog for Marketing Leaders

Welcome to Focus On!  Here our consultants will showcase their expertise with practical,  hands-on advice for your marketing technology challenges. We'll also provide you with updates on what's happening at Pinpoint Systems.

Join the conversation.

Feel free to comment and share your thoughts with our readers here in the Comments section or on social media.

Subscribe to Email Updates

Recent Posts