Pinpoint improves its clients’ marketing by designing and deploying technology-based solutions ...measuring success by our clients’ results

Shutterfly's Mike Berry Featured in Sync Magazine

Posted by Pinpoint Systems

Jun 17, 2016 8:47:56 AM

SYNC Magazine Features Pinpoint Client

"Mike Berry has customer retention down to a science." - Stephanie S. Beecher, SYNC



Topics: Email, Best Practices, Case Studies

2015 Marketing Initiatives in Review

Posted by Pinpoint Systems

Jan 4, 2016 9:07:00 AM

In 2015 we helped our clients with marketing technology challenges.


Topics: Marketing Operations, Best Practices, Case Studies, Real-Time Marketing

Fast Company Article on Corporate Culture Features Pinpoint Systems

Posted by Pinpoint Systems

Nov 6, 2015 7:38:55 AM

Pinpoint Systems CEO Quoted in Fast Company Article






Topics: Best Practices

Using Interactive Marketing to Increase Sales from

Posted by Pinpoint Systems

Oct 19, 2015 9:51:00 AM

Forbes Article Features Pinpoint



Topics: Best Practices

When is it Okay to Eavesdrop on your Customers? A Digital Analytics Replay.

Posted by Ty Burger

Aug 11, 2015 7:31:19 PM

One of my consultants was helping a customer deploy new offers online and he came up with a question we have been discussing within the analytics team: when it is okay to eavesdrop on your customers?




Topics: Best Practices, Case Studies, Analytics, IBM Consulting

Transactional Email as a Real-Time Marketing Channel - Part I

Posted by Paul Becker

Jun 18, 2015 10:17:20 AM

Pinpoint recently presented a case study with our client Shutterfly at the IBM Amplify 2015 conference in San Diego. This post addresses a section of that presentation.

Evolution of Marketing in Transactional EmailReal_Time


Topics: Email, Best Practices, Case Studies, Real-Time Marketing

Real-Time in No Time - 5 Things to Consider

Posted by Paul Becker

May 29, 2015 10:19:00 AM


Over the past several months, my consulting team at Pinpoint has faced repeated questions on the effectiveness of real-time marketing (RTM). 


  • How much money should you spend on your inbound programs vs. outbound marketing? 
  • How can you justify the ROI for your real-time marketing technology?

To answer these questions, Pinpoint consultants looked at specific examples from client engagements and came up with some solid metrics to quantify the effectiveness of real-time marketing. We developed a short presentation to show the value of RTM. Read the results on our Resource Center.

RTM Should Feel More Like Good Customer Service than Marketing

RTM is being used by businesses in many industries and is rapidly moving into the mainstream as each and every interactive customer touch point is a real-time marketing opportunity. But, before you can yield the monetary benefits from your RTM system, it’s important your system is enabled with capabilities for real-time marketing personalization and real-time offer decisioning. Below are some suggestions to ensure a successful RTM implementation.


Topics: Best Practices, ROI, Real-Time Marketing

Customer Contact Best Practices

Posted by Pinpoint Systems

Feb 26, 2015 10:27:00 AM

When a customer interacts with your brand, a plethora of possible opportunities to engage with that contact instantly become available. Whatever the interaction, as marketers, we know that we need to immediately respond and begin to develop a relationship with that customer. 

Pinpoint put together some best practices and below is the infographic.

See the Infographic


Topics: Contact Optimization, Email, Best Practices

Focus On

A Pinpoint Systems Blog for Marketing Leaders

Welcome to Focus On!  Here our consultants will showcase their expertise with practical,  hands-on advice for your marketing technology challenges. We'll also provide you with updates on what's happening at Pinpoint Systems.

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