Pinpoint improves its clients’ marketing by designing and deploying technology-based solutions ...measuring success by our clients’ results

The Disparate Data Conundrum

Posted by Paul Becker

Feb 26, 2015 10:29:00 AM

The Disparate Data ConundrumAt a recent round table discussion on CRM and analytic marketing that Pinpoint participated in, a pain point surfaced on how difficult it is to gather all the necessary data pertaining to customer behavior in one place in order to do a good job of analysis, segmentation and determining the right next message or offer to communicate to each customer.


Topics: Data, Multi Channel Marketing

Real-Time Interactions in the Real World

Posted by Paul Becker

Feb 26, 2015 10:28:31 AM

Pinpoint recently wrote a case study about a Fortune 100 retailer and its management of over 400 distinct real-time offers across 10 marketing channels.


Topics: Marketing Operations, Case Studies

Customer Contact Best Practices

Posted by Pinpoint Systems

Feb 26, 2015 10:27:00 AM

When a customer interacts with your brand, a plethora of possible opportunities to engage with that contact instantly become available. Whatever the interaction, as marketers, we know that we need to immediately respond and begin to develop a relationship with that customer. 

Pinpoint put together some best practices and below is the infographic.

See the Infographic


Topics: Contact Optimization, Email, Best Practices

Focus On

A Pinpoint Systems Blog for Marketing Leaders

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