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Paul Becker

Paul is an expert in the strategic application of technology to increase the contribution of an organization’s marketing programs to the top and bottom lines. As a trusted advisor to Fortune 1000 Chief Marketing Officers in leading companies in the Banking, Investment Management, Insurance, Retail and Hospitality/Entertainment industries, Paul has led the planning and implementation of integrated marketing solutions aligned with business challenges. Clients include American Express, Bank of America, BB&T Corporation, Choice Hotels International, FIfth Third Bank, Prudential, Royal Bank of Canada, Sears Holdings, Shutterfly and TIAA-CREF. Prior to starting Pinpoint, Paul held senior executive positions in two CRM systems integration and consulting companies that he led from start-up to highly profitable, established enterprises. Serving in a general management role, he built talented teams of consultants and created high-value service offerings while continuing his personal involvement in service delivery. Paul’s CRM experience also includes significant contributions to Naviant (now Equifax). He developed the systems infrastructure, databases and applications for Naviant's suite of internet precision marketing products that generated annual revenues of $45 million. Before Naviant, Paul’s background includes: the management team of MRJ Technology Solutions' Enterprise Systems Division; a chief architect in General Electric’s aerospace business; and a Computer Performance Evaluation Analyst and Software Engineer for the Central Intelligence Agency. Paul received degrees from: University of Pennsylvania - Wharton School, Master of Business Administration; Virginia Tech, Master of Science – Computer Science; and Drexel University, Bachelor of Science – Mathematics.

Recent Posts

CASE STUDY: Marketing Operations Meets Compliance

Posted by Paul Becker

Sep 12, 2016 7:55:36 PM


Business Problem

Our client is a financial services company that is regulated in part by the Financial Industry Regulatory Authority (FINRA). The company was fined millions of dollars for failing to retain a large number of securities-related electronic records in the required format, and for failing to retain certain categories of outgoing emails. They also did not have a reasonable supervisory system in place to achieve compliance with the Securities and Exchange Commission (SEC) and FINRA books and records rules, which contributed to its record-retention failures.


Read the entire case study.


Topics: Case Studies

Transactional Email as a Real-Time Marketing Channel – Part III

Posted by Paul Becker

Jul 30, 2015 10:59:00 AM

Recently we've discussed highlights from a presentation we did with our client Shutterfly at the IBM Amplify 2015 conference in San Diego.


Topics: Case Studies, Real-Time Marketing

Transactional Email as a Real-Time Marketing Channel - Part II

Posted by Paul Becker

Jul 9, 2015 10:38:49 PM

Part I of a recently presented case study with our client Shutterfly, from the IBM Amplify 2015 conference in San Diego, was presented in a previous post.

Part II demonstrates the business case for transactional email as the first real-time  marketing channel.

Why Transactional Email as the First Real-Time Marketing Channel?


Topics: Real-Time Marketing

Transactional Email as a Real-Time Marketing Channel - Part I

Posted by Paul Becker

Jun 18, 2015 10:17:20 AM

Pinpoint recently presented a case study with our client Shutterfly at the IBM Amplify 2015 conference in San Diego. This post addresses a section of that presentation.

Evolution of Marketing in Transactional EmailReal_Time


Topics: Email, Best Practices, Case Studies, Real-Time Marketing

Real-Time in No Time - 5 Things to Consider

Posted by Paul Becker

May 29, 2015 10:19:00 AM


Over the past several months, my consulting team at Pinpoint has faced repeated questions on the effectiveness of real-time marketing (RTM). 


  • How much money should you spend on your inbound programs vs. outbound marketing? 
  • How can you justify the ROI for your real-time marketing technology?

To answer these questions, Pinpoint consultants looked at specific examples from client engagements and came up with some solid metrics to quantify the effectiveness of real-time marketing. We developed a short presentation to show the value of RTM. Read the results on our Resource Center.

RTM Should Feel More Like Good Customer Service than Marketing

RTM is being used by businesses in many industries and is rapidly moving into the mainstream as each and every interactive customer touch point is a real-time marketing opportunity. But, before you can yield the monetary benefits from your RTM system, it’s important your system is enabled with capabilities for real-time marketing personalization and real-time offer decisioning. Below are some suggestions to ensure a successful RTM implementation.


Topics: Best Practices, ROI, Real-Time Marketing

The Disparate Data Conundrum

Posted by Paul Becker

Feb 26, 2015 10:29:00 AM

The Disparate Data ConundrumAt a recent round table discussion on CRM and analytic marketing that Pinpoint participated in, a pain point surfaced on how difficult it is to gather all the necessary data pertaining to customer behavior in one place in order to do a good job of analysis, segmentation and determining the right next message or offer to communicate to each customer.


Topics: Data, Multi Channel Marketing

Real-Time Interactions in the Real World

Posted by Paul Becker

Feb 26, 2015 10:28:31 AM

Pinpoint recently wrote a case study about a Fortune 100 retailer and its management of over 400 distinct real-time offers across 10 marketing channels.


Topics: Marketing Operations, Case Studies

Focus On

A Pinpoint Systems Blog for Marketing Leaders

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