Pinpoint improves its clients’ marketing by designing and deploying technology-based solutions ...measuring success by our clients’ results

Management Team

Our founders began Pinpoint to realize their common desire to create an environment committed to service quality and client satisfaction related to enterprise marketing systems and processes


Ty Burger – Chief Executive Officer

Ty provides the leadership to support client needs for best practices in marketing processes and accompanying technical systems, always linking marketing actions to financial results. His vision energizes and focuses Pinpoint’s project teams, translating to measurable productivity and improved communication. Ty is intimately involved with marketing automation solutions and the continuous improvement necessary for client success, as evidenced in his work with leading enterprises such as Daimler-Chrysler, American General Financial Solutions, Fifth Third Bank and Bank of America.

Before Pinpoint, Ty was Lead Technical Architect for a CRM consultancy, where he managed staff for client engagements in technical and marketing consulting throughout the Northeast US. His many responsibilities started with proposal development and ran through architecture planning, database and data flow design, resource management and ultimate deployment.

Earlier, Ty was Director of Product Development for Equifax (previously Naviant), providing strategic direction, consolidation, and a stabilization business and technology plan to turn around a failing division. Ty started his career as a Software Design Engineer with Martin Marietta, then moved to MRJ Technology Solutions where he was quickly promoted through numerous increasingly responsible positions.

Ty earned a Bachelor of Science degree in Computer Science from the University of North Carolina – Charlotte

Joe Bodek – Chief Technology Officer

Joe is responsible for using his expansive technical knowledge to develop a wide range of technical solutions that support our clients’ business and marketing needs. His expertise with marketing automation software is evident in his recent implementations of the Unica Affinium Suite at a top 5 investment management company, a top 5 insurance company, and a large gaming and entertainment company. Joe has cross-industry experience, and has worked with some of the largest marketing databases in the United States, including Fidelity Investments, Wachovia, and Centocor.

Prior to Pinpoint, Joe was Technical Consultant and Director of Marketing Solutions for a CRM consultancy. He managed client engagements and was also responsible for architecture planning, hardware sizing, database design, data flow design, software deployment, systems integration and development activities.

Earlier, Joe served as a Senior Software Engineer with Covad Communications, where he designed and built customizable web-based account management systems for consumer and business broadband subscribers. Before Covad, he was a CRM consultant with Naviant, where he helped develop and support a data warehouse and decision support system for a large financial institution and created inventory management algorithms to support ad space sales and banner ad delivery for a large retailer.

Joe earned his Bachelor’s degree from the Pennsylvania State University in Computer Science and Mathematics.



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