IBM Unica NetInsight Implementation & Integration Services

Let Pinpoint’s marketing automation services help you gain deeper insight into your website and customer activity quickly and easily with an optimized implementation of Unica’s NetInsight Web Analytics Software

Unica NetInsight is a next-generation Web analytics product designed from the ground up to meet the full range of web analytics requirements.

• Powerful and flexible reports: Forrester writes that “NetInsight excels at reporting and analysis
• Built-in web analytics data warehouse: granular data is always available, without buying additional product modules, for drill-down, slicing-and-dicing, and auditing metrics, even if unanticipated when the site was tagged
• Open data architecture: visitor data is stored in standard database systems with a fully documented web analytics data schema providing a strong core for integrating web analytics with business intelligence, data mining, CRM, etc.
• Broad support for environments: conforms to your organization’s preferred IT standards by supporting a broad choice of operating systems and databases
• “Soft-tagging” infrastructure: reduces complexity of implementations dramatically through a unique approach to data collection with page tagging and other methods
• Flexible deployment and migration options: available as web analytics software or on-demand, with easy migration from one to the other after initial deployment
• Part of Unica’s complete interactive marketing solution: individual visitors or segments can be selected for immediate inclusion in outbound or inbound marketing

Let Pinpoint’s NetInsight Implementation Services do all the heavy lifting for you.

• Application implementation planning to identify business requirements, users and systems affected, process changes, hardware and software platform requirements, transition plans, resources needed and project timelines
• Application software installation, configuration and integration with other systems and data repositories
• Application software version upgrades
• Custom application development where off-the-shelf software is not available to meet a critical business need
• User training and roll-out

Pinpoint’s Technical Integration Services enable seamless integration of Unica NetInsight.

• Hardware/platform sizing and specification
• Database development & enhancement
• Data movement and transformation software implementation
• Inter-application integration using APIs and Web Services
• Custom application development to fill gaps in off-the-shelf software functionality
• System and application performance measurement, troubleshooting and tuning

Pinpoint Website & Customer Analytics Services for Unica NetInsight

• Customer Behavior Analysis – knowing who your customers are and how they interact with you; using business intelligence and data mining technologies to provide dashboards for key metrics and automated alerts of key events or changes in customer behavior patterns.
• Customer Value Modeling – knowing the total value of each customer to your business – both historical actual value and future lifetime value – in order to allocate incentives and rewards profitably.
• Predictive Modeling – using past behavior and responses to marketing offers so as to match the right offer to each customer, thereby increasing retention and customer profitability.