Multi-channel Marketing Software Integration & Consulting
- We frequently deliver inconsistent messages or offers to a given customer across our various channels (Website, mail, email, TV, inbound/outbound phone).
- I’m unable to measure – much less optimize – customer experience or ROI across channels.
There are probably different applications – or sometimes no automated applications – driving marketing messages through each channel. Further, it’s likely that the customer information captured in an email campaign is unavailable to those designing a TV or outbound phone offer (for example).
The company needs to deploy a single marketing system that drives marketing for all channels, and captures all responses, regardless of which channel triggered them. To enable ROI optimization, multi-channel programs need to be designed with metrics or analytics in mind.
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