Interactive marketingCommon symptoms:- My customers come to our web site to transact, to check their account or for some type of customer service millions of times each year. We should be taking advantage of those interactions to make our customers aware of other products and services that may meet their individual needs.
- Our inbound customer service calls are a great cross-sell and up-sell opportunity, but our results in that area are sub-optimal because we do not personalize the offers
The problem:Marketing to customers and prospects when they contact you is more effective than a cold outreach. The offer extended, however, must be relevant. Web site systems and call center software often are not connected to an organization's marketing databases and applications. The result is an inability to take advantage of the very best direct marketing opportunities – providing a personalized, relevant offer when a customer is already engaged with your organization and most likely to listen to the offer. The solution:Pinpoint implements interactive marketing solutions that leverage your existing direct marketing and offer management capabilities to create an interactive dialog with each customer on each inbound interaction. Pinpoint will upgrade your direct marketing environment as necessary to enable the interactive marketing capabilities. Included in the solution is offer decision management software that selects the best available offer for each customer at the point of interaction based on the context of the interaction, the customer’s profile and their total relationship and interaction history with the organization. Pinpoint’s interactive marketing solutions include predictive and adaptive models to fine tune the offer decision process. The solution can be deployed to any combination of interactive channels, including your web site, call center, kiosks and store point of sale/service. The interactive marketing solution has become the highest performing direct marketing program for clients who have worked with Pinpoint to deploy an interactive marketing system. Recommended Pinpoint services include:
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