Using our METRICS marketing performance improvement framework, we develop efficient and highly useable solutions for the most challenging marketing environments. Whether it’s a complex data model, integration with existing downstream systems, complicated/multi-level campaign segmentation, or an enterprise-wide MRM implementation that seems to touch everyone, Pinpoint’s experience in all aspects of implementing the Unica Affinium software drives financial return for our clients.

Some examples of strategic business objectives achieved for clients by Pinpoint through implementing the Unica Affinium software suite include:

• Improving same store sales and leveraging consumer direct channels to drive additional retail store sales without using discounting as a call to action
• Gaining marketing scalability whereby the number of campaigns, cells, offers, etc. improved without proportionately increasing human resource costs
• Increasing share of wallet of existing customers and optimizing product mix across varied customer segments
• Centralizing all direct-to-customer communications (including operational messages) within the marketing function to ensure continuity of all communications to customers to support the brand image in customers’ minds
• Significantly reducing costs associated with outsourcing all or parts of the marketing function
• Coordinating different marketing organizational entities managing separate product or customer segments to optimize communications to individual customers
• Centralizing management of customer communications in a distributed marketing environment, including franchise sales and operations channels such as hotels and auto dealerships
• Increasing speed to market by shortening the time elapsed between customer behavior, analysis, and campaign list delivery
• Transitioning direct marketing operations from inefficient, aging technology platforms to robust, state-of-the-art platforms
• Improving the lead action rate and lead conversion rate to increase marketing effectiveness and thus cross sales to existing customers.