Pinpoint's Strategic Marketing Planning begins by not only identifying the key strategic marketing objectives your company needs to focus on but also the metrics that will be used to measure your progress against those goals. We help our clients develop not only the long term goals which will ultimately define success or failure, but also interim targets to ensure that each test-and-learn marketing cycle is producing the gains that are necessary to achieve the success necessary to generate the anticipated financial return.

Some of the advantages of a Marketing Strategic Planning process include:

• Definition of desired marketing capability improvements
• Definition of key metrics that will be used to determine the success or failure of marketing capability improvement investments
• Detailed analysis of projected costs and revenues associated with each marketing capability improvement to facilitate intelligent, bottom-line justified decision making
• Multiple cost scenarios to look at the financial impact of changing the mix and timing of client and consultant resources