Pinpoint Systems Corporation's METRICS marketing performance improvement framework for implementing solutions that link marketing activities and expenditures to financial outcomes:

EASURE: Determine the current state of the marketing processes and programs and formulate improvement objectives; identify and quantify the key metrics to be used to monitor improvement

NGINEER: Design and build the marketing solution in accordance with the specific improvement objectives; build in the capability to monitor the improvement metrics

EST: Validate that the marketing system accomplishes the improvement objectives through operational testing

EALIZE: Fully implement and roll out the marketing solution in order to realize the business impact

TERATE: Repeat the Measure-Engineer-Test-Realize cycle in order to continuously optimize marketing effectiveness

ONNECT: Extend the solution and its benefits by connecting it to other enterprise functions, such as finance, sales, and operations

UPPORT: Provide technical and user support throughout the system lifecycle

Pinpoint's METRICS marketing capability improvement framework doesn't just cover the steps to implement a particular project. It is a plan for managing both the implementation AND the measurement of the return on investment of your marketing capabilities. As you continue to iterate through marketing test-and-learn cycles, METRICS guides you toward your long term goals by measuring the gains made by tweaking marketing programs based on the most current information available.