Software Overview

Pinpoint offers a single point of contact for all of your marketing technology needs, beginning with the initial software selection and purchase, all the way through to installation and training.

As an IBM premier business partner, Pinpoint has over a dozen years of experience with IBM Enterprise Marketing Management (EMM) systems and solutions. We are an authorized reseller of IBM EMM software and due to our relationship with IBM we can pass along discounts on software purchases and upgrades to our clients.

Our flexible deployment solutions enable faster time-to-benefit and enhanced system capabilities, with attractive economics as compared to traditional corporate implementation alternatives.

Since the year 2000 we have worked with the IBM Unica software modules providing system implementations, installation, upgrades, support and training. We are certified in a number of IBM EMM, IBM Netezza Information Management and IBM WebSphere solutions and can resell or provide implementation guidance on the following:

Real-Time Marketing

  • IBM Unica Interact
  • IBM Marketing Center

Multi-Channel Campaign Management

  • IBM Campaign
  • IBM Contact Optimization
  • IBM Distributed Marketing
  • IBM eMessage
  • IBM Email Optimization
  • IBM LIVEmail
  • IBM Search Marketing
  • IBM AdTarget

Marketing Resource Manageme

  • IBM Marketing Operations
  • IBM Marketing Operations OnDemand

Marketing Database/Single View of the Customer

  • IBM PureData System for Analytics
  • IBM Netezza Analytics

Web Site Infrastructure and E-Commerce

  • IBM Websphere Products

Customer Experience Management

  • IBM Tealeaf Products

Marketing Analytics and Measurement

  • IBM Opportunity Detection
  • IBM PredictiveInsight
  • IBM Unica NetInsight
  • IBM CustomerInsight
  • IBM Digital Analytics
  • IBM Digital Analytics Accelerator
  • IBM Digital Analytics for Social Media
  • IBM Digital Analytics Impression Attribution
  • IBM Digital Analytics Lifecycle
  • IBM Digital Analytics Multichannel
  • IBM Digital Analytics Multisite
  • IBM Product Recommendations
  • IBM Content Recommendations

Lead Management

  • IBM Leads


Our consultants work as a partner in your software selection process and provide a one-stop shop for your complete marketing solution that aligns with your marketing and business initiatives.

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