Marketing & Customer Database Design and Implementation

Your data’s organization can determine whether business goals can be achieved; Pinpoint’s Marketing & Customer database services ensure that they will be.

The existence of all required data in a clean and normalized form, and its smooth accessibility by all relevant applications, is as vital to the marketing systems infrastructure as the applications themselves. Pinpoint provides a full range of marketing database development and implementation services as part of our comprehensive marketing solutions. These services include:

  • Data modeling
  • Physical database design
  • Source to target data mapping and transformation specification
  • Data movement and transformation software development
  • Data hygiene / customer matching software implementation
  • Database migration from legacy data stores
  • Database performance measurement, troubleshooting and tuning
  • Database reorganization & tuning in support of application performance optimization
  • Meta-data repository implementation
  • Customized training for business users on data organization and access

Our staff are expert in all the leading database management environments, including:

  • Oracle
  • SQL Server
  • Teradata
  • Netezza

...and they support all commonly-used database models, to include:

  • Normalized/Transactional
  • Dimensional
  • Data warehouse
  • Operational data store
  • Analytical data store

Case Studies

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