The need for integration between marketing systems and the rest of the enterprise is increasing. Marketing databases must include transaction and interaction data from all customer touch points. Campaign management, trigger marketing and interactive marketing applications must be able to deploy targeted messages and offers via the website, inbound and outbound phone centers, point of sale systems and mobile applications. Marketing operations management (a.k.a. marketing resource management) applications need to exchange data with financial systems, other departmental planning/management systems and agency/supplier systems.
Acquiring a complete enterprise marketing management application software suite is only half of the solution. The other half is the effective integration of the marketing software with the rest of the enterprise – the operational, ERP, sales, CRM, website, financial, HR and other systems.
Pinpoint’s Systems Integration Services optimize your investment in enterprise marketing management software by architecting and implementing these application and database interfaces. Our Systems Integration Services include: