Deployment of today’s complex multi-channel marketing programs requires substantial coordination across not only marketing teams, but typically across other corporate functions as well. From strategy to creative development to targeting to communication via print, web, phone and other channels, each marketing campaign typically follows a complex workflow involving separate tasks by specialized teams, gaining approvals by legal, sales and customer service along the way. With sometimes hundreds of campaigns executed each year and dozens in progress concurrently at any one time, keeping the work flowing between the various teams is a constant challenge. Traditional project management approaches help address this challenge, but can add considerable human resource overhead to already thinly-stretched budgets. Implementation of workflow automation relieves this pain by allowing all marketing professionals to focus on their marketing specialty, rather than spending a significant portion of their time on project coordination.
Pinpoint’s Marketing Process Workflow Automation Services address this challenge by implementing Marketing Operations Management (MOM) technology from leading companies such as Aprimo and Unica. Our services include the development of process workflow templates customized to your organization’s optimized processes, and the deployment of workflow automation across your organization.