When not managed, business processes evolve over time to become inconsistent across marketing teams, products, customer segments and channels. Some specialization is important, but unique processes for each team within a marketing organization is sub-optimal. Further, very often we find that marketing organizations have only a high-level or piecemeal understanding of their current processes; and very seldom have those processes actually been documented. Each team knows how they do their job, but the big picture of how each team’s processes fit together is typically not well understood. This lack of overall understanding is a barrier to process improvement.
Pinpoint’s Process Optimization Service starts with comprehensive process understanding. The task of current process discovery surfaces the pain points and inefficiencies latent in the organization. We document current processes in end-to-end fashion across departments and teams.
Using the current-state documentation as a baseline, Pinpoint’s Process Optimization Service proposes improvements, by: