The wealth of customer data collected by most organizations provides an opportunity to predict customer behavior based on statistical analysis and other quantitative methods. This predictive information is a key ingredient of making the right offer at the right time to each customer. The objective is to predict customer behavior in a given situation, based on the customer’s known attributes and past behavior.
Pinpoint’s customer analytics service builds and deploys predictive models to address typical customer management challenges such as:
It’s important to realize that the kinds of analysis discussed above do not require our clients to build a department of statistics experts; the marketing applications that Pinpoint usually installs include “wizard”-type capabilities that make such complex analyses available to the non-expert marketing user.