Reaching your customers with relevant and timely communications starts with understanding what your customers are doing, what they like or prefer, their interaction and transaction history, their business relationship tenure and their channel preferences (Web, phone, etc.).
Pinpoint’s services include three distinct approaches to performing analysis of customer behavior:
By inspecting relationships among all of the data amassed on customers, data mining seeks to discover patterns of behavior – or indicators of such patterns – that can be used to formulate marketing programs or campaigns aimed at maximizing revenue per customer. Alternatively, it can be used to reduce the marketing spend on probable low-value customers.
Pinpoint ensures insights from data mining activities are made actionable by formally connecting the data mining process to the offer/message formulation and targeting processes using campaign management. Without this connection, the value of the insight will remain unrealized.
Marketing business intelligence provides reporting on a known customer pattern or profile, either on a periodic, ongoing basis or as a one-of or ad-hoc query. Business intelligence informs decision makers and knowledge workers of the latest developments in customer behavior and marketing effectiveness.
Pinpoint delivers personalized business intelligence via:
Segmentation involves clustering customers by common characteristics – based on interaction and/or external psychographic or demographic data – so as to enable differentiated treatment of them by Sales, Marketing and Customer Service.
Pinpoint’s approach combines traditional customer segmentation metrics, such as purchase activity or assets under management (in financial services), with measures such as attrition risk and customer profitability to provide more fine-grained segmentation, thereby maximizing customer value.