Marketing & Customer Analytics Consulting, Implementation & Integration
A deep understanding of customer behavior is the key to increased profits; Pinpoint’s service helps you refine that understanding.
Understanding the customer is really what marketing is all about. It enables more targeted, granular marketing campaigns. Ideally, it enables you to get the right message to the right customer at the right time. And doing those things will surely increase the return on your marketing spend.
Pinpoint’s Customer Analytics service helps you achieve that understanding via a comprehensive suite of analysis and modeling activities.
- Customer Behavior Analysis – knowing who your customers are and how they interact with you; using business intelligence and data mining technologies to provide dashboards for key metrics and automated alerts of key events or changes in customer behavior patterns.
- Customer Value Modeling – knowing the total value of each customer to your business – both historical actual value and future lifetime value – in order to allocate incentives and rewards profitably.
- Predictive Modeling – using past behavior and responses to marketing offers so as to match the right offer to each customer, thereby increasing retention and customer profitability.