Pinpoint Systems Makes your Teradata Aprimo Marketing Automation Software Work Better.

Aprimo provides solutions in both consumer marketing with Aprimo Marketing Studio B2C™ and business-to-business marketing with Aprimo Marketing Studio B2B™, helping you tear down the silos in the name of collaboration and efficiency while turning marketing change into a competitive advantage. Aprimo provides the unique tools to:

Aprimo Integrated Marketing Management (IMM) is a comprehensive marketing solution where all aspects of the marketing department within your organization are integrated and automated. By tearing down the silos, this fresh and logical approach to marketing builds connections between team members, enabling efficient information flow and control across the entire organization. Apirmo offers modules for Multi-Channel Campaign management, Marketing Resource Management and more…

Aprimo approaches the shift to integrated marketing through phases to match company culture. As organizations move to the integrated approach, they see immediate value.

  • Manage all aspects of the marketing process—and account for every dollar spent
  • Collaborate across the entire organization through a unified, scalable system of record
  • Maintain flexibility to meet consumers’ needs and a changing marketing environment
  • Measure and quantify results of marketing value, impact, and performance by channel
  • Re-use effective processes and materials for future campaigns—and slow down already-slim margins
  • Maximize ROI through integration and make the greatest use of smaller budgets

Pinpoint Systems offers Implementation, Integration and Consulting Services for Aprimo Integrated Marketing Management, Multi-Channel Campaign and Marketing Resource Management

Pinpoint’s Aprimo services include:

Aprimo Strategy Consulting

Whether you need to re-assess your customer information strategy, rework your technology strategy to better support your operations, or develop a sound and detailed plan for a major Aprimo upgrade... Pinpoint’s Strategy Consultants will add significant value at every stage.

Aprimo Marketing Operations Process Consulting

Marketing is a family of interrelated processes; we’ll help you ensure that they fit together, run smoothly, and fulfill your company’s goals. Pinpoint’s Process Consulting Service will assess your marketing processes against best practices gleaned from literally hundreds of clients across 15 different industries.

From pre-installation planning through ongoing tech support, our Aprimo Integrated Marketing implementation services have you covered

The success of any marketing application software implementation should be measured by the business value it generates. “On-time” and “on-budget” project completion and proper technical integration are necessary - but not sufficient - conditions for success. Other critical success factors include full user adoption, integration with (and sometimes enhancement of) business processes to take advantage of application functionality, and identification and measurement of key metrics used to monitor business improvement.

Aprimo Marketing Systems Integration

Once the Aprimo strategy and processes are sound, there will usually be a need to rework the technology infrastructure so as to optimally support the function’s operations. Addressing all levels, from architecture planning through database implementation, Pinpoint’s Systems Integration Service will help you preserve your existing IT investment while improving Aprimo integration and eliminating stovepipes or silos.

Aprimo & Marketing Software Training & Troubleshooting

Our Application Services include troubleshooting and Aprimo Integrated Marketing, as well as user and administrator training.

Aprimo Technical Support Services

Whether your need is for critical skills to ensure the successful launch of a new Aprimo implementation or simply for more skilled hands during a seasonal crunch period... Pinpoint’s Support Services will be there for you. We never leave our clients in the lurch.

Aprimo Performance & Customer Analytics Consulting

Whether through customer value modeling, customer behavioral analysis or predictive modeling, Pinpoint helps make best use of Aprimo’s analytics capabilities ...because a deep understanding of customer behavior is the key to greater profits.

Case Study

Multi-channel Marketing Measurement Case Study