As the electronic footprint of each customer expands (transactions, website visits, service calls, etc.), the set of data available for more informed marketing becomes richer. Accessing this data efficiently so that marketing communications remain timely is an ongoing challenge as the underlying customer data grows in breadth and depth.
Pinpoint’s marketing application troubleshooting and tuning service addresses this challenge by assessing application performance, identifying the root cause of performance bottlenecks, and reconfiguring application software and/or databases as required in order to achieve performance aligned with business needs. Pinpoint offers this service for all marketing application software we support.
The skills and technical knowledge we’ve acquired over scores of marketing application implementations (of Unica, Chordant, Aprimo, etc.) enable us to quickly diagnose and fix problems commonly encountered with such implementations (often when done by others). Examples of two of the more frequent problem scenarios...
Even where Pinpoint didn’t perform the initial applications design or installation, you can still count on us to help get your applications back “on the air” when things seem to go haywire.