Marketing Software Selection & Installation Services

Campaign management is all but impossible without automation.
Pinpoint helps you with selection, installation, tuning and training.

Choosing the right Martech stack is daunting, but that’s just the beginning. Getting it properly implemented so that you can communicate the right message at the right time to the right customer is even more complex. The Pinpoint Team is ready with expert eyes and hands to get it done.

They have added email marketing; offer management; interactive marketing on the web and phone channels with real-time offer decisions; trigger marketing for enhanced customer retention; and optimization across these applications to prevent over-communication. Business intelligence applications have added personalized dashboards and exception reporting/alerts to enable marketers to directly track and measure complex programs in near-real time.  Use of marketing operations management software has resulted in productivity and cycle time gains, and has provided CMO’s with much needed scalability in an era of budget tightening.

Embedding artificial intelligence​

An emerging trend is the embedding of artifial intelligence and machine learning into the marketing software suite to assist the marketer by providing data driven insights and actions.  

Pinpoint provides the marketing expertise you need to utilize all of these applications and capabilities effectively, plus the technical experience and insight to make each application work efficiently within your enterprise technology environment. Pinpoint implements software from the leading marketing software providers, including Adobe, Aprimo, IBM, Oracle, Salesforce and SAS. Our services address the full application life cycle, including:

Application Implementation

Initial application software implementation and roll-out, plus application software version upgrades
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Troubleshooting and Tuning

Ensuring reliability and high performance
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User & Administrator Training

Training and mentoring of marketing users and application administrators
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Support Services

Ongoing technical and functional support
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Our Platform Partners

Our Platform Partners

Marketing Application Software

Pinpoint provides a full range of marketing application software implementation services, including:

Pinpoint offers its application implementation service for all on-premise and SaaS marketing application software we support.

Enterprise Marketing Software Consulting Services

From Pre-Installation Planning Through Ongoing Tech Support

The success of any marketing application software implementation should be measured by the incremental business value it generates. “On-time” and “on-budget” project completion and proper technical integration are necessary – but not sufficient – conditions for success. Other critical success factors include full user adoption, integration with (and sometimes enhancement of) business processes to take advantage of application functionality, and identification and measurement of key metrics used to monitor business improvement. 

Pinpoint’s application implementation approach addresses all of these critical success factors through a high level of collaboration and transparency from the outset. The business improvement goals are identified up front, and the implementation plan is built to ensure that these goals are achieved. Our objective is to have the application return business value to your operations as soon as possible. 

Make Our Expertise Part of Your Team

Pinpoint provides implementation leadership, project management and application expertise, while collaborating with your team on several fronts to ensure success:

Marketing Software Tools Troubleshooting and Tuning

Optimizing Your Application Software’s Performance

As the electronic footprint of each customer expands (transactions, website visits, service calls, etc.), the set of data available for more informed marketing becomes richer. Accessing this data efficiently so that marketing communications remain timely is an ongoing challenge as the underlying customer data grows in breadth and depth.

Pinpoint’s marketing application troubleshooting and tuning service addresses this challenge by assessing application performance, identifying the root cause of performance bottlenecks, and reconfiguring application software and/or databases as required in order to achieve performance aligned with business needs. Pinpoint offers this service for all marketing application software we support.

The skills and technical knowledge we’ve acquired

Over scores of marketing application implementations (of Unica, Chordant, Aprimo, etc.) enable us to quickly diagnose and fix problems commonly encountered with such implementations (often when done by others). Examples of two of the more frequent problem scenarios…

Pinpoint offers its application implementation service for all on-premise and SaaS marketing application software we support.

The benefits of Pinpoint’s marketing software

The benefits of Pinpoint’s marketing software & tools troubleshooting and tuning service optimizing the performance of your marketing applications include:

Even where Pinpoint didn’t perform the initial applications design or installation, you can still count on us to help get your applications back “on the air” when things seem to go haywire.

Enterprise Marketing Software User & Administrator Training

Marketing teams are dynamic, with staff constantly changing roles and new staff coming onboard. There is an ongoing need (not only during initial software implementation) to train the marketing and IT support teams on the application software needed to perform their role.

Customized training programs

Pinpoint’s Marketing Software User & Administrator Training services fill this need with training programs customized to your business and technology environment. Pinpoint offers multiple training delivery methods to fit each particular situation, including:

Pinpoint offers its training service for all marketing application software we support, for both SaaS and on-premise applications, regardless of whether we performed the initial application implementation.

The benefits of Pinpoint’s marketing software

The benefits of Pinpoint’s marketing software & tools troubleshooting and tuning service optimizing the performance of your marketing applications include:

Even where Pinpoint didn’t perform the initial applications design or installation, you can still count on us to help get your applications back “on the air” when things seem to go haywire.