Marketing Software Services Overview
Pinpoint’s service to our clients’ marketing function begins with top-level strategy and extends all the way to user training on new applications. There simply are no blanks left for you to fill in.
Whether you need to re-assess your customer information strategy, rework your technology strategy to better support your operations, or develop a sound and detailed plan for a major technology upgrade... Pinpoint’s Strategy Consultants will add significant value at every stage.
At bottom, marketing is a family of interrelated processes; we’ll help you ensure that they fit together, run smoothly, and fulfill your company’s goals. Pinpoint’s Process Consulting Service will assess your marketing processes against best practices gleaned from literally hundreds of clients across 15 different industries.
Once strategy and processes are sound, there will usually be a need to rework the technology infrastructure so as to optimally support the function’s operations. Addressing all levels, from architecture planning through database implementation, Pinpoint’s Systems Integration Service will help you preserve your existing IT investment while improving integration and eliminating stovepipes or silos.
In many cases, our architecture planning will uncover a need for a state-of-the-art, comprehensive marketing campaign management or marketing resource management application, which Pinpoint will specify and install for you. Our other Application Services include troubleshooting and tuning such packages installed by others, as well as user and administrator training.
Whether your need is for certain critical skills to ensure the successful launch of a new program, for help with properly measuring the outcome of a campaign, for training or mentoring, or simply for more skilled hands during a seasonal crunch period... Pinpoint’s Support Services will be there for you. We never leave our clients in the lurch.
Whether through customer value modeling, customer behavioral analysis or predictive modeling, Pinpoint helps make best use of the analytics capabilities built into your marketing package ...because a deep understanding of customer behavior is the key to greater profits.