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Now That You Have Your Customers’ Attention: Real-Time Dialog with Transactional Email at Shutterfly
Learn about this important marketing channel, as presented by Shutterfly and Pinpoint at a recent industry conference.
Our client is a financial services company that is regulated in part by the Financial Industry Regulatory Authority (FINRA). The company was fined millions of dollars for failing to retain a large number of securities-related electronic records in the required format, and for failing to retain certain categories of outgoing emails. Pinpoint helped the client build a compliant system with an automated permanent record for every piece of marketing content.
Marketing Operations Management for Real-Time Interactions
Pinpoint consultants worked with a Fortune 100 retailer to apply the discipline and automation of a Marketing Resource Management system (Teradata Aprimo) to the real-time offers and interactions process. This solution included a central repository needed to house all offer documentation, offer decision rules, history of assigned and completed tasks, process notes and activity.
Real-Time Marketing Benefits There are a number of factors that determine whether a real-time marketing solution is effective. And, for most marketing organizations, the financial impact is difficult to quantify. Read the case study to learn how you can make a personal connection with your customers and increase revenue with real-time marketing personalization and real-time offer decisions.
A leading ecommerce business was looking to continually improve its customer communications and engagement. Their business model included multiple triggered emails around certain actions a customer might take, resulting in dozens of different programs running concurrently.
Distributed Marketing Bridges the Gap
Distributed Marketing can only be effective if it addresses both the needs of corporate marketing and those of the local sales team in the field. Both rely on the system for up-to-date information on campaigns and communications for their target customers to deliver the most appropriate information at the right time. Pinpoint Systems helped a large financial services firm coordinate marketing campaigns with its financial advisors for a scalable Distributed Marketing system that created transparency, generated significant cost savings and efficiencies, and resulted in an improved customer experience.
Real-Time Offers at Point of Sale
When a large retailer was looking to aggressively expand their targeted offers and increase revenue, they turned to Pinpoint Systems for a solution to better interact with their customers at the point of sale.
Marketing System of Record
To support organizations in making the transformation from a product and channel focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution.
From Stretched to Strengthened
The illustration on the cover of this report represents the more than 1,700 Chief Marketing Officers who spoke with IBM as part of this study. Each facet represents approximately 23 participants, and the colors on the front cover represent the three imperatives identified in our analysis: deliver value to empowered customers; foster lasting connections; and capture value, measure results.