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From Stretched to Strengthened (4.69 MB)
The illustration on the cover of this report represents the more than 1,700 Chief Marketing Officers who spoke with IBM as part of this study. Each facet represents approximately 23 participants, and the colors on the front cover represent the three imperatives identified in our analysis: deliver value to empowered customers; foster lasting connections; and capture value, measure results.
Customers Respond when a Leading Ecommerce Company Prioritizes Marketing Messages (202.67 KB)
A leading ecommerce business was looking to continually improve its customer communications and engagement. Their business model included multiple triggered emails around certain actions a customer might take, resulting in dozens of different programs running concurrently.
Distributed Marketing Bridges the Gap (1.23 MB)
Distributed Marketing can only be effective if it addresses both the needs of corporate marketing and those of the local sales team in the field. Both rely on the system for up-to-date information on campaigns and communications for their target customers to deliver the most appropriate information at the right time. Pinpoint Systems helped a large financial services firm coordinate marketing campaigns with its financial advisors for a scalable Distributed Marketing system that created transparency, generated significant cost savings and efficiencies, and resulted in an improved customer experience.
A Large Retailer Takes Ownership of their Marketing Operations Management (490.09 KB)
A large US retailer needed to bolster their marketing operations to support a rapidly expanding business without commensurate increases in staff or budget so they turned to Pinpoint Systems to help streamline their capabilities for greater scalability and measurability.
Real-Time Offers at Point of Sale (621.78 KB)
When a large retailer was looking to aggressively expand their targeted offers and increase revenue, they turned to Pinpoint Systems for a solution to better interact with their customers at the point of sale.
An Online Retailer Turns their Ecommerce System into a Marketing Dynamo with Integrated Campaign Management (555.28 KB)
A successful online retailer boosts their ecommerce system with leading-edge marketing analytics and campaign management capabilities and multiplies marketing opportunities throughout the customer engagement cycle.
Executive Presentation: How Shutterfly Turned their Ecommerce System into a Marketing Dynamo (3.29 MB)
Pinpoint and Shutterfly team up for this presentation that demonstrates how the ecommerce company implemented a CRM system for increased customer value with timely and relevant offers.
Smarter Decisions with Customer-Centric Marketing Through Automated Measurement (882.4 KB)
Pinpoint Systems helped a top ten bank to adapt faster to its customer’s needs with automated multi-channel measurement and by optimizing their systems and processes for a customer-centric marketing approach.
Using Marketing Operations Optimization & Automation for Better Staff and Resources Allocation (328.37 KB)
Optimizing and automating marketing operations and marketing systems across a large corporate marketing organization to more efficiently plan, prioritize, manage and evaluate marketing programs.
Unica Campaign: Strategy, Implementation and Training for Optimal Marketing Campaign Performance (194.73 KB)
A large Financial Services Company — Needs strategic consulting, implementation and training for a Unica Campaign Management upgrade to ensure Optimal Marketing Campaign Performance
Expanding Marketing Campaign Measurement & Datamart Integration (341.08 KB)
Re-thinking campaign success metrics and integrating a marketing datamart dramatically improve a casino’s direct marketing ROI.
Strategy, Marketing Process Automation & Marketing Systems Integration to Improve Mutli-Channel Measurement (228.66 KB)
The challenge: Find a better way to measure the marketing ROI of multi-channel marketing programs through each individual channel.
Pinpoint Rewards (590.65 KB)
A comprehensive marketing solution for the gaming industry.
Marketing Resource Management Brochure (361.6 KB)
Grow revenue and profits through improved marketing effectiveness.
Marketing Operations Services Brochure (362.75 KB)
How Pinpoint Systems can help grow your revenue through increased marketing effectiveness
Pinpoint Systems Services Brochure (88.15 KB)
Overview of Pinpoint's Innovative Marketing Technology Services
Better Customer Relationships Through Interactive Marketing Dialog (302.56 KB)
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a better Customer Relationship Marketing Strategy
Marketing System of Record (183.88 KB)
To support organizations in making the transformation from a product and channel focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution.
2013 Newsletter Issue 5 -- Lessons Learned at the IBM Smarter Commerce Global Summit 2013 - Nashville
Many Pinpoint clients and consultants recently attended the IBM Smarter Commerce Global Summit 2013 in Nashville. The conference included a wealth of content and networking opportunities. This month's newsletter shares some highlights from the IBM Global State of Marketing Survey and this issue's Consultant Tip comes in the form of a Client Q & A with Sears.
2013 Newsletter Issue 4 -- Spotlight on Marketing Operations Management
We know we need to work smarter, not harder and to better manage marketing expenditures while creating visibility into marketing activities to executive management. Marketing Automation, in particular Marketing Operations Management, has long been touted as the way to help achieve these goals.
2013 Newsletter Issue 3 -- Single Focus on Single View of the Customer
The increasing complexity caused by the growth of multichannel tactics is one of the biggest challenges we see among our clients. For many marketing organizations it can be overwhelming to know where to focus efforts to assure both customer-centricity and bottom line results.
2013 Newsletter Issue 2 -- Enhanced eCommerce Equals Customer Engagement Success
This current newsletter provides valuable information on how to bolster your eCommerce initiatives. Our latest case study shares how an eCommerce company increased customer value by creating an environment to better understand the customer behavior from the very beginning of the engagement cycle.
2013 Newsletter Issue 1 -- Happy New Year from Pinpoint!
The latest issue highlights an upcoming webcast presented by Pinpoint and the American Marketing Association and a new case study on Distributed Marketing.