Resource Center

Marketing Automation Resource Center

Click to download any of our materials below.

Surveys

From Stretched to Strengthened (4.69 MB)
The illustration on the cover of this report represents the more than 1,700 Chief Marketing Officers who spoke with IBM as part of this study. Each facet represents approximately 23 participants, and the colors on the front cover represent the three imperatives identified in our analysis: deliver value to empowered customers; foster lasting connections; and capture value, measure results.

Case Studies

Using Marketing Operations Optimization & Automation for Better Staff and Resources Allocation (328.37 KB)
Optimizing and automating marketing operations and marketing systems across a large corporate marketing organization to more efficiently plan, prioritize, manage and evaluate marketing programs.
Unica Campaign: Strategy, Implementation and Training for Optimal Marketing Campaign Performance (194.73 KB)
A large Financial Services Company — Needs strategic consulting, implementation and training for a Unica Campaign Management upgrade to ensure Optimal Marketing Campaign Performance
Expanding Marketing Campaign Measurement & Datamart Integration (341.08 KB)
Re-thinking campaign success metrics and integrating a marketing datamart dramatically improve a casino’s direct marketing ROI.
Strategy, Marketing Process Automation & Marketing Systems Integration to Improve Mutli-Channel Measurement (228.66 KB)
The challenge: Find a better way to measure the marketing ROI of multi-channel marketing programs through each individual channel.

Solution Brochures

Pinpoint Rewards (590.65 KB)
A comprehensive marketing solution for the gaming industry.
Marketing Resource Management Brochure (361.6 KB)
Grow revenue and profits through improved marketing effectiveness.
Marketing Operations Services Brochure (362.75 KB)
How Pinpoint Systems can help grow your revenue through increased marketing effectiveness
Pinpoint Systems Services Brochure (88.15 KB)
Overview of Pinpoint's Innovative Marketing Technology Services

White Papers

Better Customer Relationships Through Interactive Marketing Dialog (302.56 KB)
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a better Customer Relationship Marketing Strategy

Need Help Measuring Marketing Results?
We Thrive Solving Complex Marketing Measurement Problems.

Call One of Our Experts Now

1-800.809.0612