Resource Center

Resource Center

Case Studies

Building a Team that Builds on Marketing Capabilities (194.73 KB)
Financial Services Company — E-Business Group: Campaign Implementation Upgrade and Training for Optimal Marketing Campaign Performance
The Profitable Loyalty Game (341.08 KB)
Transparent metrics and a marketing datamart dramatically improve a casino’s direct marketing ROI.
The Value of Measuring the Multi-Channel View of Marketing (228.66 KB)
An investment management firm’s CMO finds success with financial measurement capabilities.
Pinpoint Rewards (590.65 KB)
A comprehensive marketing solution for the gaming industry.