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Case Studies
Building a Team that Builds on Marketing Capabilities
(194.73 KB)
Financial Services Company — E-Business Group: Campaign Implementation Upgrade and Training for Optimal Marketing Campaign Performance
The Profitable Loyalty Game
(341.08 KB)
Transparent metrics and a marketing datamart dramatically improve a casino’s direct marketing ROI.
The Value of Measuring the Multi-Channel View of Marketing
(228.66 KB)
An investment management firm’s CMO finds success with financial measurement capabilities.
Pinpoint Rewards
(590.65 KB)
A comprehensive marketing solution for the gaming industry.