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Distributed Marketing Bridges the Gap
Distributed Marketing can only be effective if it addresses both the needs of corporate marketing and those of the local sales team in the field. Both rely on the system for up-to-date information on campaigns and communications for their target customers to deliver the most appropriate information at the right time. Pinpoint Systems helped a large financial services firm coordinate marketing campaigns with its financial advisors for a scalable Distributed Marketing system that created transparency, generated significant cost savings and efficiencies, and resulted in an improved customer experience.