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The Disparate Data Conundrum

Posted by Paul Becker

Feb 26, 2015 10:29:00 AM

The Disparate Data ConundrumAt a recent round table discussion on CRM and analytic marketing that Pinpoint participated in, a pain point surfaced on how difficult it is to gather all the necessary data pertaining to customer behavior in one place in order to do a good job of analysis, segmentation and determining the right next message or offer to communicate to each customer.

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Topics: Data, Multi Channel Marketing

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