Integration, Implementation & Support Services for Product Managers / Product Marketers

Common symptoms:

• We can’t always deliver consistent messages or offers to customers or prospects in my segment across our various channels (Website, TV, inbound/outbound phone, mail, email). Cross-selling is difficult to impossible.
• I’m accountable for revenue and ROI in my segment, but am rarely able to actually measure the results of my campaigns.
• Salespeople working my segment are unaware of interactions that may have occurred between Accounting or Marketing and their customers.

The problem:

There are undoubtedly different applications – or perhaps no automated applications – driving marketing messages through each channel. Further, it’s likely that the customer information captured in an email campaign is unavailable to those designing a TV or outbound phone offer (for example). Metrics are apparently inconsistent across channels ...or simply absent

The solution:

• A single, instrumented marketing system that drives marketing through all channels, and captures all responses regardless of channel.
• A unified data repository that captures all touches and provides a single view of the customer.

Recommended Pinpoint services include:

• Systems Architecture
• Systems Integration
• Database Implementation
• Application Implementation